Why Consistency is Key?
The only factor that matters the most to any social media algorithm.
The Hook!
Aristotle once said — “consistency is key to social media growth.”
Don’t confuse Aristotle with THE Aristotle. I call my social media manager by this name.
Now as you have laughed your stomach out on this lamest-ever joke, let’s try to answer this question in the briefest way possible in the history of mankind.
There are many social media platforms with as many algorithms. Every one of them requires a unique strategy for us to grow on that particular platform. But why is it that we have to post consistently, no matter what our strategy is? and no matter what platform we are using?
Keep scrolling, please!
Why, Why & Why!
Why Consistent Posting?
With the world getting loaded with a ton of content that gets obsolete quickly, it is important to be in front of the audience’s eyeballs. You gotta be memorable to your audience to be impactful.
Now that doesn't mean you bombard their feed with your posts. Keeping a balance in between content mix is important.
Somedays regular posts about your product, your services, yourself, other days give the mic to your audience — asking questions, polls, and feedback, etc. Playing with other features of the platform you know! That’s what they’ll never teach you this in schools.
Why Consistent Aesthetic?
People are visual creatures and are naturally attracted to aesthetically appealing visuals. So your profile must attract people with the content (especially graphics) you post.
To increase the coordination in all the posts you post, try to come up with a set of colors you should use in the pictures you post. This will create a theme for your profile — catches the eye.
Why Consistent Voice?
Your brand voice serves as the personality of your brand. It depends on what audience you’re talking to. Every set of the audience got their own kind of voice that they resonate with.
Ee.gee: Millennials would resonate and understand the different sets of slang words than Gen X, right?
To build a loyal following, coming up with an audience-specific voice is a must that would build your social media personality that your audience can relate with.
Talk to you soon!
Consistent posting because you need your audience to remember you. Consistent Aesthetics because you need your audience to be attracted to your content. Consistent Voice because you need your audience to remember your personality.
That is why Consistency is Key!
This can’t get shorter enough!
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Bye!
